Units
The qualification is built around these units:
- Digital promotion for business
- Understanding search engine optimisation for business
- Coordinating the use of digital media for business
- Producing digital promotional content for business
- Understanding social media
Topics and content
During the course you will learn to:
- Describe a range of digital promotional activities.
- Plan digital promotional activities for a business using SMART objectives.
- Summarise the purpose and function of SEO.
- Design an SEO strategy for a business.
- Give positive and negative points of a range of digital media.
- Identify a business’s needs and objectives.
- Analyse content according to its purpose.
- Evaluate the effectiveness of content for digital promotion.
- Describe social media channels.
- Explore ideas to create an online identity for an intended audience.
Qualification details
| Awarding organisation | NCFE (UK) |
| Level | Level 2 |
| Size | 160 hours total qualification time |
| Category | Preparation for Life and Work |
| Fees | Ask the admissions office for current fees |