About this module
Fundamentals of digital marketing: creating a web presence, optimising content for search engines, using social media platforms, online marketing and advertising, and improving campaigns with analytics.
This is a specialised ICDL module that you can add to your ICDL profile. Pass the module test at Delmon Academy, an ICDL Approved Training & Testing Centre, and it is added to your ICDL profile.
What the module covers
The syllabus is organised into the categories and skill sets below.
1. Digital marketing concepts
- Key concepts
- Planning
2. Web presence
- Web presence options
- Website considerations
- Search engine optimisation
3. Social media setup
- Social media platforms
- Social media accounts
4. Social media management
- Social media management services
- Marketing and promotion activities
- Engagement, lead generation and sales
5. Online marketing and advertising
- Online advertising
- E-mail marketing
- Mobile marketing
6. Analytics
- Getting started
- Web analytics
- Social media insights
- E-mail marketing and online advertising analytics
Structure from the official ICDL syllabus, © ICDL Foundation. Your trainer provides the full syllabus and ICDL-approved courseware.