About this certification
Almost everyone uses social media in their personal and professional lives, and should have the skills to do so without risk to themselves or their organisation.
This certification develops your knowledge and skills in using social media resources effectively. You will understand why organisations use social media and what they need to use it effectively and safely.
What you will be able to do
On completion you will:
- Know the fundamentals of creating and managing social media presences on common platforms, for personal and business use.
- Understand how different platforms can be used to reach different audiences.
- Understand how platforms can promote an organisation and its products and services.
- Be aware of the responsibilities of safe social media use, including privacy and data protection.
- Appreciate the importance of managing online reputation and of a reputation plan.
- Know how to develop a simple social media policy to monitor online conversations.
- Understand how to prevent a social media crisis and how to respond to one.
Based on the ICDL Arabia certification summary. Your trainer provides the full syllabus.